Last week, I was at the Minnesota PRSA Classics Banquet and a student at the event asked me: If you could share just one blogging tip with me,...
READ MOREPR Outfit of the Day: Agency edition
by arikhanson | Apr 9, 2014
The hash tag is: #OOTD. Wait, what the heck is #OOTD? Yeah, that was my response, too (glad I’m not the only one). For the uninitiated...
READ MOREWhy I’ve become a serial TV viewer–and almost completely ditched movies
by arikhanson | Apr 7, 2014
As a PR/communications professional, one thing we essentially get paid to do is to stay on top of trends. That includes media and pop culture....
READ MOREInsider Conversations: Comings and Goings in Twin Cities PR and digital marketing
by arikhanson | Apr 4, 2014
Last night, I attended the annual Minnesota PRSA Classics Awards banquet. It’s a lovely evening, but I’ve missed the last couple....
READ MORENostalgia is more than “fun old photos”— it’s a powerful tool to celebrate a brand’s innovation and stability
by arikhanson | Apr 2, 2014
I’m giving my friend Laura Kaslow the floor today. Laura is part of the Blue Cross Blue Shield PR team and plays a lead role in the...
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