OK, so I'm going to write this post like I would if I were trying to sell my boss on sending me to MIMA Summit. Because,...
4 ways I’d sell this year’s MIMA Summit to my boss (if I had to)
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Talking Points Podcast: Are Attorneys Killing Brand Newsrooms?
In this week's episode of the Talking Points Podcast, Kevin and I talk about some pretty meaty topics including Amber...
PR Rock Stars: Life Time Fitness’ Nora Purmort
The legend of Nora Purmort existed far before I ever met Nora. She has a sister who is very successful in the interactive...
How to impress your new client in the first 30 days
You just signed that new client. You're excited. Anxious to get started. And you want to knock their friggin socks off out...
What’s the best Instagram reposting app?
What are the two biggest challenges for brands just starting with Instagram? * Find compelling visuals worth sharing that...
Talking Points Podcast: Why are Marketers so Hung up on Real-Time Marketing?
In this week's edition of the Talking Points Podcast, Kevin Hunt and I talk about why marketers are so hung up on real-time...
The campaign approach to content–and how it’s killing brands (you can thank Barbie)
Oh you remember the blitz back in late June. "Entrepeneur Barbie" was everywhere. Including LinkedIn. Predominantly,...
How to avoid the content “click-flu”
I wish I had come up with that term: "click flu." It's a term coined by Jake Athey in this NextWeb post. And, he shares...
6 golden rules to responding to client emails
Thanks to my friend Allan Schoenberg, I ran across this Muse post the other day. While I applaud the concepts and ideas in...
Is it all downhill from here?
Yesterday, I turned 42. My "silver" birthday, as my son tells me. I had a great birthday, too. Maybe my favorite in recent...