Every so often, I'll see it in one of my social feeds: That comment or remark from a friend, colleague or industry person...
Should you feel ashamed for reading the hard copy newspaper?
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Do you need a separate visual tone for your brand online?
I've long been a fan of Starbucks use of visual marketing via their social accounts. Just look at their Instagram account....
The best brand holiday use of Instagram I’ve seen yet–from Target
When it comes to holidays and social, well, brands haven't exactly traditionally wowed fans and customers. When I think of...
Talking Points Podcast: Do CEOs really need social media profiles?
It's not a new discussion, but thanks to a post by Shelly Kramer this week (and a report on CEO.com), Kevin and I re-opened...
How executives are using LinkedIn publishing to drive organizational PR goals
Two weeks ago, I talked about content strategy with a group of fine folks at the Fort Worth PRSA chapter meeting. As part...
Prediction: “Unplugging” will be a trend among 40+ crowd in 2015
There's a Starbucks that's less than a mile from my house. To say I visit it frequently is probably an understatement. The...
What’s the best way to source content: In house vs. agency vs. freelance
As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source...
Your content strategy is broken–here’s how to fix it
Last week, I visited the Dallas/Fort Worth metropolis (I had never been, surprisingly), to chat with the Fort Worth PRSA...
Talking Points Podcast: Does building relationships with journalists still matter?
That was a hot topic in this week's Talking Points Podcaast, as Kevin Hunt and I sat down to debate. The conversation is...
How corporate IT is actually killing employee communications
Years ago, I worked for an accounting and consulting firm here in Minneapolis. They ran their systems on Lotus Notes. For...