By now, I'm guessing 99.9 percent of you have heard about The Skimm. In large part, that's because they have a virtual army...
The Skimm: THE case study for employee social advocacy
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
22 PR Rock Stars of the Future
Each year, I give recent grads the floor here and showcase some of the best PR students across the country. Why? A few...
The (almost) all-video newsfeed: How 5 brands are using video (almost) exclusively on Facebook
It's no secret: Video on Facebook has exploded in the last couple years. In fact, recent numbers tell us Facebook video for...
The only answer to the question: “How do you do it all?”
It's a question I get a lot from industry peers and friends: "How do you do it all?" It's the same question I ask of people...
The changing media landscape…and what it means for media relations
It's no secret--the media landscape has shifted. Seismically. Media share news differently now. Media create news...
What effect will the explosion of chat apps have on our ability to present and persuade?
The "chat-ification" of our culture is now completely out-of-control. More than 800 million people use Facebook messenger...
Do news releases REALLY help with SEO?
In my perusing of Linked last week, I came across this post from Nancy Shenker, CEO of the ONSwitch. In the post, Nancy...
Beware of the inflated trade publication media kit
Some things in the world of PR make me scratch my head. Trade publication media kits, for example. When researching a new...
7 Job Search Tips for New PR Grads that You Won’t hear from your Career Counselor
Today, I'm headed to Winona for my bi-annual pilgrimage where I speak to a slew of PR classes on campus (part of my Alumni...
The changing face–and strategy–of today’s corporate online newsroom
The online corporate newsroom has undergone big shifts in the way it looks and operates in the last 15 years--for sure....