Last year I made a post that I'm going to make into an annual series--or challenge. The concept is simple: Publicly...
14 people I’d love to have coffee with in 2017
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Mainstream media versus YouTube Influencers – Which has the bigger audience?
2016 was a good year for influencers. Specifically, 2016 was a VERY GOOD year to be a YouTube influencer. Just ask Casey...
Face it, there are no “dream jobs”
It's time to give up the ghost. There are no "dream jobs." Yeah, I said it. And you know why? Because I'm living my "dream...
The future of content looks like THIS (and it’s pretty crazy)
ICYMI: Renowned YouTuber, Casey Neistat blew everyone's minds earlier this week when he released the following video: It...
Fruit baskets or Nut Assortments: What’s the best approach for PR client holiday gifts?
Every year about this time (actually, much earlier than this, but for effect we'll go with "about this time"), I run into...
PR Rock Stars: United Health Group’s Madeline Strachota
We Gen X'ers like to stereotype Millennials. We label them as lazy. We say they're entitled. We call them title-grabbers....
When was the last time you conducted a social content audit?
If you work in the world of social media marketing, your days are most likely filled with: Creating content Meetings...
How Anytime Fitness uses 100 percent user-generated content to feed its Instagram account
Despite what you see from the Dunkin Donuts, Oreos and Starbucks of the world, starting and maintaining a corporate...
Conditions are favorable for the comeback of the daily newspaper
For years, every time I make a comment about how my wife and I subscribe to and read the daily newspaper, I always get a...
PR Rock Stars: Life Time Fitness’ Ava Beilke
Yep, Ava Beilke is a millennial. But, she doesn't act the part (at least, not according to stereotypes). In fact, I believe...