Yesterday, I turned 50. I certainly don't feel 50--more like 35. But, the physical signs are there. I now wear glasses (as...
The challenges (and opportunities) of turning 50 in the digital marketing industry
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Why aren’t we scaling back on the number of social media channels we manage?
"I'm a social media team of one--how can I best manage all these different channels?" "My team is stretched super thin and...
“Crying CEO” Braden Wallake puts authenticity trend to the test
Do we really want authenticity from our leaders at the top? That's the question we all should probably be asking ourselves...
If I were starting an Employer Brand from scratch on social, here’s where I’d start
Employer Brand marketing is a hot discipline--and for good reason. Companies in white-collar sectors like ours can't...
Want to get smarter at social media marketing? Good luck to you
My original intent for this post was simple: Write a post about upcoming conferences, events and other professional...
H&R Block’s #BlockReboot Employer Brand Campaign Simple But Brilliant
A couple weeks ago I saw an interesting post from H&R Block CEO, Jeff Jones. It caught my eye because of his...
Are we ever going back to in-person professional development events?
Yes, I know in-person events are back. Yes, I've even been to a few of them in 2022. And yes, I know we're only 6 month...
Do personal posts have a place on LinkedIn?
I read an interesting piece in the Star Tribune over the weekend from recruiter Isaac Cheifitz asking "will sharing more...
The long-term reputation issues with ghosting
Recently, long-time social media blogger Mark Schaefer wrote about a topic we’re hearing a lot more about recently:...
Webinar: How to Unlock Strategies to Bolster your LinkedIn Presence
Yesterday, I led a one-hour webinar on how to unlock strategies to bolster your LinkedIn presence. It was designed for...