Over the last few months, the following has occurred: Snapchat announced a drop in users for the first time ever. Facebook...
Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
PR Rock Stars: Best Buy’s Bianca Jones
One of the big drawbacks of working as an independent consultant is that you're completely disconnected from the workplace...
Why modern-day unicorn marketer’s just don’t exist
A few weeks ago, I ran across this visual in my LinkedIn feed from a fella named Larry Kim, CEO of Mobile Monkey: The...
Ageism in hiring: The real trend in PR and social media marketing that no one wants to talk about
In a couple short weeks I will be closer to 50 than I am to 40. That's a sobering fact. No, 50 isn't that old. But, it's...
Ranking 11 new LinkedIn features from 2018 (so far)–and what they mean for job seekers
We all know Facebook, Instagram and Twitter are constantly tweaking their platforms. It seems not a week can go by without...
The biggest frustration (by far) of being an independent consultant
Usually, you'll find a mix of content on this blog that's either helpful or interesting--at least that's always my goal....
Trend: The over-investment in social media tools and technology
I've seen a number of articles recently that have focused on a growing--and increasingly troublesome--trend in our...
How paywalls are killing social media sharing of PR placements
Let me know if the following situation sounds familiar: Your PR team works for months on end to secure a fantastic media...
Social Media Rock Stars: Toro’s Christian Plewacki
I usually have a rule for folks I profile in this series: I must have met them in person. Simple rule. And I've followed it...
Why haven’t there been more small PR and social firms founded in the last 10 years?
I was all set to write a post I was going to title "The PR agency family tree." I was modeling it after a great article in...