Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids...
How an underground high school newspaper led to a 10+ year blog
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
The two brands leading the way with brand journalism during COVID might surprise you
The term "brand journalism" is a bit of a lightning rod term in the social media marketing business. For some, it conjures...
How “Last Dance” is proving leadership has evolved quite a bit since the 90s
This quote from Michael Jordan in the popular "Last Dance" documentary says it all about MJ's attitude during his...
How to start “freelancing” during a pandemic
With unemployment levels rising and more companies big and small furloughing or laying off employees every week, I'm...
Teaching social media via Zoom–the ups, the downs and the sideways glances
It was March 13. I was enjoying another lazy day by the pool in Palm Springs. We go each year to see my parents who live in...
4 under-the-radar tips for finding a job on LinkedIn during COVID-19
With unemployment approaching 2008-09 levels (and some projecting Great Depression 30% levels), finding a job the next few...
7 brands experimenting with new social media marketing approaches during COVID-19
As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. Those who went quiet and were...
Working from home isn’t all it’s cracked up to be–and the COVID outbreak will prove it
Disclaimer: I know and fully realize a lot of people have lost--and will lose--their jobs during COVID-19. This is not...
5 social media trends we’ll see during the rest of the COVID-19 outbreak
Just a few months ago, I set out to create my annual social media trends presentation, which I've now given to a handful of...
CEO social profiles critical comms tools during COVID-19
The last three weeks have been the longest crisis comms drill of our entire lives. It's absolutely nutso. And, there's...