Over the years, I've had more than a few clients say some version of the following phrase to me: "You're part consultant,...
Consultant or therapist? You want to be both.
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Trend: CEOs posting employee-only memos on personal LinkedIn profiles (and other social media sites)
There's been a trend emerging during the coronavirus and civil unrest--one that's flown under the radar a bit, but one I'm...
Now is the time to diversify your social ad strategy
In case you missed it, the list is now pretty long of companies boycotting Facebook to support the #StopHateforProfit...
“Grabbing coffee” is going to look a little different in the COVID-19 era
Each year, I make a "coffee list." Essentially, it's 12-15 people I really want to have coffee with this year. It's not an...
How do we get more people of color in the PR industry? A conversation with United FC’s Gabriela Lozada
A couple weeks ago, I wrote a post about steps I believe companies across the country (and world) should be taking to put...
Why aren’t we talking more about expectations and the current remote working situation?
Read yet another media story on working remotely and how it will change work forever once the pandemic is over. This one,...
Why are many social media marketers still working from the 2015 playbook?
No one will question that the global pandemic has had far-reaching impacts on our daily lives--in just three short months....
Will companies keep up the momentum around racial injustice–and what will it look like?
The last couple weeks, amidst the marches and protests, we started to see companies put speaking up racial injustice--with...
Where are the brands standing up for George Floyd?
Earlier this week George Floyd was killed by the Minneapolis Police Department. By now, you've seen the video. You've...
Why can’t brands replicate the success of “Some Good News?”
In case you missed it, John Krasinksi's popular "Some Good News" was sold to VIACOM-CBS last week. It's not all that...