A year ago today was the day I remember this all started feeling very real. The pandemic was real. Lockdowns were...
Learning from Failures and Successes in the Crappiest Year Ever
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Scenario planning key to social media marketing to an angry mob in 2021
I don't know if you've noticed, but people are angry out there. I mean, like REALLY ANGRY. It's no surprise. Between the...
2020: The year everyone had a career “Come to Jesus” moment
I can't take credit for the idea behind this post. A fella I follow on Twitter named Matt Lindner tweeted this earlier in...
When “digitally integration” doesn’t integrate
Digital integration. It's one of THE buzzwords in our marketing world. When done right, it works wonderfully well. Other...
Gary V: Most hated or most loved person in social media?
Gary V is a fascinating personality to me. For so many reasons. But mostly because of his position in the industry--he's...
Clubhouse by the numbers (and the numbers might surprise you)
So much has been written about Clubhouse already--I hesitated to even try to add another viewpoint. However, as I continue...
Did Zillow take advantage of its “viral moment” on SNL?
In case you missed it, Zillow had a moment last weekend. A "viral" moment, to be clear. Because for about 24-48 hours, a...
Did Mr. Peanut’s brand-to-brand engagement Twitter strategy work during the Super Bowl?
Tide. Jeep. Bud Light. Doritos. These were the brands you were paying attention to during the Super Bowl Sunday because...
Owning up to–and learning from–a big mistake
Last week, a post I wrote caught some serious flack on LinkedIn. It centered on J-Lo's recent influencer marketing gaffe....
What can social content marketers learn from Shutterstock’s 2021 visual trends?
New Year. New Content! That's what many social media marketers are thinking about as we start 2021. And, as you think about...
