It's become one of the most prevalent questions in the social media industry. And, to me, also one of the most frustrating....
How often should you post on social media? (A lot less than Hootsuite is telling you)
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
3 ideas to help develop social content your audiences actually want to read
A recent report from Typeset relayed a concerning stat: 38% of writers said "knowing what our audiences want to read" was...
8 “curiosity conversations” I’d love to have in 2021
Back in January, I wrote and published my annual "coffee list". It's a fun project for me, and a great way to hold myself...
No, you don’t have to know it all in social media marketing
I have a good friend who's completely addicted to TikTok. She spends countless hours on the platform going down rabbit hole...
What good is an earned media placement if no one can read it?
In case you've been living under a rock for the last 10 years, you've probably noticed the big uptick in paywalls in the...
14 examples that can help you update your social media community guidelines
Governance isn't one of the sexiest areas of social media marketing. But, it's a damn important one. And, after the year we...
Going solo? Consider ALL your potential revenue sources
One common call I've received--and taken--from many in the comms world over the last few years has been: "I'm thinking...
5 content lessons from Axios’ local e-newsletters
In case you haven't heard, Axios is taking over the world. OK, not really. But, their local e-newsletters are infiltrating...
Are impressions the new engagements in social media marketing?
I had an interesting conversation with a friend last week about social media engagement. Her theory: Impressions are highly...
Companies speaking up on social issues: Lessons learned so far in 2021
Should the company speak up in support of Asian Americans? Should the company stand up against racial injustice? Should the...