A couple weeks ago, a potential client and asked if I'd be interested in leading a training session for the corporate...
6 “must-have” elements to a “digital PR” workshop
read more
Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Is corporate America killing our PR writers?
Go ahead, re-read that press release you just wrote. I'm willing to bet I'm going to find one of the following phrases in...
The Pitch: A review of the new AMC show (pilot) from a PR perspective
Earlier this week, I sat down to see what all the fuss was about and watched the pilot of "The Pitch." If you haven't heard...
Why half of all PR students will be working at Burger King in 3 years
I was asked to be a part of a University of Minnesota PRSSA event last week. Speed dating for PR folks. It was pretty cool...
What the characters of Friday Night Lights can teach us all about PR
I was rather late to the party, but I finally got around to watching all five seasons of Friday Night Lights earlier this...
Why the whole “you can’t teach social media unless you participate in social media” myth is busted
"Why should I hire this consultant to build/manage my Facebook page--he can't even run his own Facebook page." We've all...
Why 2 million companies should shut down their Facebook page
A few weeks ago, a Recommend.ly study claimed that a whopping 56 percent of brand pages had less than 256 fans...
8 realizations while unplugging for a week
I took last week off. OK, that's a lie. I worked all of Tuesday, some of last Saturday and Sunday and some of this past...
Not how–but why–“The Hunger Games” rocked the social media world
After a record-breaking opening weekend, “The Hunger Games” is certainly the talk of the town. What’s even more impressive...
Legal concerns around Pinterest: Advice from a social media attorney
A few weeks ago, I was at an event that focused on, you guessed it, Pinterest. Great, I thought. We'll hopefully hear about...
