Influencer outreach. Its still one of those tactics that’s often talked about by companies and agencies, but rarely executed well. How do...
READ MOREWhy did @Sharpie shut down all its social media accounts?
by arikhanson | Jun 25, 2015
I was researching social media brand voice examples on behalf of a client the other day, and I stumbled across the Sharpie accounts. For those...
READ MORE#chevygoesemoji: Brilliant PR strategy or ridiculous stunt?
by arikhanson | Jun 24, 2015
Earlier this week, you may have noticed Chevy broke some new ground in the world of PR. It unveiled the first-ever all-emoji news release....
READ MORETide’s #OurColors NFL Draft Day Twitter campaign: Boom or bust?
by arikhanson | May 4, 2015
If you followed the first round of the NFL Draft on Twitter last Thursday, you noticed something a bit odd (but, expected for those of us in...
READ MOREThe “social CEO”: How AmFam’s Jack Salzwedel manages his social media profiles
by arikhanson | May 1, 2015
About a year ago, I talked about 14 things your CEO should talk about on Twitter. It was part of a larger discussion about CEOs and how they...
READ MOREThe best corporate Instagram account from Minnesota you haven’t heard of
by arikhanson | Feb 5, 2015
Sure, the Target Instagram account has more than 500,00 followers. And yeah, the Nature Valley account is still one of my favorites with all...
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