One of the big lessons I've learned over the last year-and-a-half since this darn pandemic started was just how fortunate I...
Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
[WEBINAR] Writing social media content that gets results
Yesterday I presented the first in a quarterly series of webinars I'm planning to give around a number of different topics...
Does your brand need an audio content strategy now, too?
Like we digital marketers need another thing on our plate, right? But, the concept of adding an audio content strategy to...
Most companies are using Twitter wrong–it’s all about brand love in 2021
For at least a couple years now, many brands have been asking the same question: Should we give up on Twitter? And, in some...
Minnesota PR/Comms Agency CEOs on LinkedIn–who has the most influence?
Last year, I started a new coaching piece to my business. Specifically social media coaching for executives and leaders....
What content works–what what doesn’t–for executives on LinkedIn?
In case you haven't noticed, executive participation on LinkedIn has been way up during COVID. In fact, many leaders have...
Anatomy of the perfect coffee meet-up
Last week I had, in my estimation, the perfect coffee meet-up with a new friend: Abby Reimer. In a typical year (this...
How Warby Parker’s social media content shaped my customer journey over 10+ years
"This story starts a couple years ago. I was sitting in bed, reading, as I often do in the evenings. Probably a Vince Flynn...
Should an MBA be required for future social media marketers?
It's a question posed by the Sprout Social folks the other day. It's an interesting question, actually. As a full-time...
What should your social media marketing focus on: Customer service or content?
What makes a brand "best in class" when it comes to social media marketing? It's a question almost every company wants to...