Arik’s Social Media Blog

One of the big lessons I've learned over the last year-and-a-half since this darn pandemic started was just how fortunate I...

Yesterday I presented the first in a quarterly series of webinars I'm planning to give around a number of different topics...

Like we digital marketers need another thing on our plate, right? But, the concept of adding an audio content strategy to...

For at least a couple years now, many brands have been asking the same question: Should we give up on Twitter? And, in some...

Last year, I started a new coaching piece to my business. Specifically social media coaching for executives and leaders....

In case you haven't noticed, executive participation on LinkedIn has been way up during COVID. In fact, many leaders have...

Last week I had, in my estimation, the perfect coffee meet-up with a new friend: Abby Reimer. In a typical year (this...

"This story starts a couple years ago. I was sitting in bed, reading, as I often do in the evenings. Probably a Vince Flynn...

It's a question posed by the Sprout Social folks the other day. It's an interesting question, actually. As a full-time...

What makes a brand "best in class" when it comes to social media marketing? It's a question almost every company wants to...