Over the last 18+ months since the pandemic began, social media teams have had a tough time. I realize social media...
Will high-stress social media jobs drive people out of the industry?
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
The golden opportunity for modern thought leadership
Thought leadership is one of those things many brands and leaders want--but very few do well. It's always been that way....
Arik Hanson Social Media: My Marvel Origin Story
I wasn't a huge comic book nerd growing up, but I LOVE the Marvel movies. In particular, I'm really grown fond of the...
To link or not to link: Should you include links in your social media posts?
Over the last 12 years I've been a consultant, I've conducted a lot of social media audits. And one trend I continue to see...
6 options to spending your time, energy and dollars on Facebook
Facebook and Instagram were down for six hours on Monday, and we all lost our minds. At least that's what it felt like if...
Social media marketing: the discipline where everyone has an opinion
20 years ago (holy cow, I wish I wouldn't have said that out loud!), I had a job at a small advertising agency in St. Paul....
Statistical proof that sharing doesn’t work on LinkedIn for executives
The share. It's a powerful thing in social media marketing circles. It's the holy grail of social media actions--and one...
8 women kicking a** in social media marketing in 2021
One of the big lessons I've learned over the last year-and-a-half since this darn pandemic started was just how fortunate I...
[WEBINAR] Writing social media content that gets results
Yesterday I presented the first in a quarterly series of webinars I'm planning to give around a number of different topics...
Does your brand need an audio content strategy now, too?
Like we digital marketers need another thing on our plate, right? But, the concept of adding an audio content strategy to...