According to a recent Accenture Interactive survey, 50 percent of marketers now have more content than they can effectively...
Why “content librarian” will be one of the hot new jobs in 2016
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
When is it OK to stop climbing the PR career ladder?
There's a conversation I keep having with colleagues close to my age level (35-45, shall we say). Not sure if it's a new...
The (not so) hidden way brands are getting started on Snapchat
Snapchat. It's THE platform right now that brands *want* to figure out, but just can't. I mean, 100 million active...
The four cardinal sins public speakers continue to break
The last few months, I've attended a number of local events here in Minneapolis. Good events put on by great people. And,...
Let’s get serious–and honest–about influencer marketing
I recently read a post by popular blogger, podcaster and professor, Mark Schaefer, on influencer marketing. The post was...
Do we really have a social media skills gap?
Hey--it's not me asking this question. It's a topic that's coming up with clients and friends I've talked with in town for...
PR Rock Stars: Sleep Number’s Kaitlyn Cox
I can't recall how or when, exactly, I met Kaitlyn Cox for the first time. But, I'm sure glad I did meet her. Kaitlyn is...
Instagram Zero will be a reality by 2017
Last week, social analytics company, Locowise, released an interesting report on Instagram analytics. The most interesting...
Mayo Clinic’s first-ever live colonoscopy on Periscope: A big win for 5 reasons
Last Tuesday morning, I spent the first 30 minutes of my day watching a grown man (Lee Aase of Mayo Clinic social media...
Is sharing third-party media articles via social a solid strategy for brands?
Does this sound like a familiar dilemma? "Should we continue sharing articles to third-party sites? I mean, every time we...