Arik’s Social Media Blog

I first met Sara Mulder at a client meeting. Turns out, we shared a client (Sleep Number). At times, meeting the bigger...

Last week, Edelman exec, David Armano made an interesting post on LinkedIn. His question: Do you respond to everyone who...

Two years ago I wrote this post. The theory: Brands no longer need to post 20 times a week to drive results in social media...

Facebook. Instagram. Twitter. LinkedIn. These are the "Big Four" of the social media marketing world. And, they encompass...

I know everyone is sick to death of blog posts titled this way. Really, I am aware. However, I just couldn't think of a...

I'm a sucker for a good keynote presentation. Lucky for me, the MIMA Summit seems to hit home run after home run when it...

It's that time of year--yes, trend season is underway, my social media friends! You're likely to see no fewer than 2.1...

Last week, for the first time, I saw a 3D photo in my Facebook feed. It was from friend and Fallon employee, Greg Swan--a...

The University of Massachusetts Dartmouth Center for Marketing Research recently released its annual report showcasing how...

Consider the following scenario: You take a job out of college as a coordinator at a big agency. You develop a feel and...