Arik’s Social Media Blog

If you feel like you've read this post before, it's because you have. Kinda. This "coffee" post has become a bit of an...

I've never really liked the term "personal brand." Just something about it. Seems cheesy. Seems inauthentic. Seems...

Over the course of any year, I have coffee with a lot of people. I do it for a lot of reasons. 1) To get out of the house!...

Two generations. Living very different lives. One generation still watches the evening news. They read the newspaper. They...

Over the last year, influencer marketing has been one of the most talked about digital tactics in all of marketing. We've...

For the first 15 years of my professional life, when I was working as a full-time employee, I had a mantra: "Always be...

Each year, something called "Orbit" (don't worry, I had to look it up, too) publishes a survey of 1,000+ bloggers on best...

Do you ever get the sense this whole Employee Social Advocacy concept is being shoved down our throats by a number of...

Sure seems like it. My original idea for this post was to feature 4-5 non-profits that executed exceedingly creative social...

Like many of you, this is the time of year when I start planning for the year ahead. Part of that involved thinking about...