Employee social advocacy programs are having a moment. Come to think of it, they've been having a moment for a while now....
Are employee social advocacy programs at direct odds with your personal brand?
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Why I think it’s OK (if not preferred) to “always be looking”
Back when I was working for other people, I always got a ton of push-back when I mentioned I had always adopted an "always...
Are people working in marketing happier than those working in PR?
A couple weeks ago, I made a post on LinkedIn lamenting that the media relations game has gotten a lot harder over the last...
3 (relatively) easy ways to get your brand started on TikTok
TikTok is having a bit of a moment. Allow me to share some stats that back up that statement: TikTok now has more than 500M...
Natty Light’s Catalina Wine Mixer scores A+ for creativity (but not sure what’s going on with execution)
In early August, Natty Light introduced a new entry to the hard seltzer game: the Catalina Lime Mixer. Or, in other words,...
Standing up for real estate mogul Kris Lindahl: 4 reasons I love his marketing approach
ICYMI, Kris Lindahl is taking over. The (overly) popular real estate mogul has been seen on bus sides, billboards and even...
How to make the most of new and emerging media outlets
Thinking back to the early days in my career, clients often had one request when it came to the media relations game: I...
It’s time to call the Popeye’s tweet a huge social media win
ICYMI, another "Twitter war" broke out last week. This episode featured Chick-Fil-A, Popeye's and the king of Twitter wars,...
Facebook’s pushing Groups, but how can brands really use them?
One big trend I see accelerating in the social media world in 2019 is the move to more "community" and less "let's go...
The one big rule for pitching podcast guests
Kevin Hunt and I have been publishing our Talking Points Podcast now for five years. We just recorded our 117th episode a...