I spent a lot of time on LinkedIn these days. It is, without a doubt, the most valuable social network to me now (in a...
6 pro tips for using LinkedIn that won’t make you look like an amateur
read more
Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
The age-old fallacy of the “hash tag strategy”
"What should our hash tag strategy be?" It's a question I get from clients at least a few times a year. And, it's one...
The news feed has a five-year shelf-life (at most)
The news feed, as we know it, will be gone in five years. Controversial? Somewhat. But, I'm not actually saying that to be...
We’re putting WAY too much time and effort into building content
Tell me if any of these scenarios sound familiar: You are asked to lead the revamp of your corporate web site. It's a big...
How I learned more than my students in my first semester of teaching
About a month ago, I finished teaching my first class at the University of St. Thomas. This was a bit of a dream of mine....
15 people I’d love to have coffee with in 2020
The last couple years, I've written a simple post listing out the people I'd love to have coffee with in the New Year. It's...
How my social media journey has changed the last 12 years
I still remember my first blog post. It was Dec. 5, 2008. More than 11 years now. The title: Five ways to start fixing the...
Talking Points – A Year in Review
2019 was an interesting year for me professionally. It definitely had its ups and downs. At one point in the year I was...
Who “stays in touch” (and, more importantly, who doesn’t) says a lot about you
There's a common phrase you hear uttered by all when they leave a job: "let's stay in touch." You've said it before. I've...
Why you actually have to *plan* for the outrage culture now
In the span of just the last four weeks, we've seen the Internet Flash Mob take down two big advertising campaigns. First,...
