I saw this post in my feed the other day and it reminded me of a post I had been meaning to write for ages. The title: The...
The laziest phrase in content marketing (and what to do instead)
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
#RIPeanut highlights brand-to-brand trend actually may be working on Twitter
Last fall, Popeye's trolled Chick-Fil-A on Twitter into helping it launch its new chicken sandwich that ended up selling...
9 (realistic) social media trends for 2020
For the last few years, I've been developing a "Social Media Trends" presentation in January that I've now given more than...
6 pro tips for using LinkedIn that won’t make you look like an amateur
I spent a lot of time on LinkedIn these days. It is, without a doubt, the most valuable social network to me now (in a...
The age-old fallacy of the “hash tag strategy”
"What should our hash tag strategy be?" It's a question I get from clients at least a few times a year. And, it's one...
The news feed has a five-year shelf-life (at most)
The news feed, as we know it, will be gone in five years. Controversial? Somewhat. But, I'm not actually saying that to be...
We’re putting WAY too much time and effort into building content
Tell me if any of these scenarios sound familiar: You are asked to lead the revamp of your corporate web site. It's a big...
How I learned more than my students in my first semester of teaching
About a month ago, I finished teaching my first class at the University of St. Thomas. This was a bit of a dream of mine....
15 people I’d love to have coffee with in 2020
The last couple years, I've written a simple post listing out the people I'd love to have coffee with in the New Year. It's...
How my social media journey has changed the last 12 years
I still remember my first blog post. It was Dec. 5, 2008. More than 11 years now. The title: Five ways to start fixing the...