Arik’s Social Media Blog

For many brands, LinkedIn is a key social media channel--especially B2B brands, where LinkedIn can be a key awareness,...

For the last few years one message has been loud-and-clear when it comes to executive leadership online: We want our...

We all know there's a massive shift going on with social content formats: From static photos and text to short-form videos...

A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)--a Women's Leadership Panel. I did not...

Let's just say it out loud: Some of these social media jobs simply don't pay enough. Starting with entry-level positions....

What are you using instead of Twitter now? That's the question du jour right now, isn't it? Seems like almost everyone...

David Olgilvy was right. The better you write, the higher you will go. That's almost an exact quote from a famous memo he...

You may have seen this graphic last week--it was making the rounds on social media (even I shared it). It's from LinkedIn,...

I've always been a networker. In high school, I was the guy who had a ton of friends, but very few close friends. I also...

We're starting to settle into this "new normal", whatever that is. Some people are working fully remote. Many are hybrid....