I heard an interesting quote recently: "Every organization is now a media company." Unfortunately, I can't remember who...
Want to maintain a successful blog? Think like a publisher.
read more
Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
9 social media presentations for PR pros
I was doing some client research last weekend and stumbled across a number of outstanding presentations all PR pros should...
Close one door. Open another.
We all know today's marketing and PR landscape requires us to think differently about how we meet our clients' needs....
The world is changing. Is your brand adapting?
Last week, my brother made a major life decision. He bought his first house. How did he tell me this momentous news? Most...
What are your social media “must reads”?
Back in March, I published a short list of suggested PR "must reads" by the community. It was an impressive list. Even more...
Activate your brand…socially
Made my annual pilgrimage to the Minnesota State Fair this past weekend. Had a blast with my family. We ate pronto pups,...
10 online resources for today’s PR pro
A friend of mine, Eva Keiser, senior vice president at Risdall McKinney PR who also teaches of at the University of...
Rants N Raves: Thank you? No, Thank YOU!
I was raised to use good manners; to always remember to say please and thank you. But when someone says “thank you” for a...
Adopting social media networks internally: An exercise in change management
If there’s one thing we know will never change, it’s this simple fact: To succeed, organizations must embrace a culture of...
Twittertales: Four stories about relationships, opportunities and collaboration
Last week, Valeria Maltoni asked her readers to share their “Twittertales” with her—stories of how we’ve connected, shared,...