Last week, a post I wrote caught some serious flack on LinkedIn. It centered on J-Lo's recent influencer marketing gaffe....
Owning up to–and learning from–a big mistake
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
What can social content marketers learn from Shutterstock’s 2021 visual trends?
New Year. New Content! That's what many social media marketers are thinking about as we start 2021. And, as you think about...
How title-chasing can sometimes backfire
A couple weeks ago, I noticed an acquaintance of mine accepted a new job as a VP of marketing. Sweet title, right? And,...
Edelman Trust Barometer data: More CEOs should be active on social media
Trust in everything is plummeting. Except my company's CEO. That's the message from the 21st edition of the Edelman Trust...
14 pragmatic social media trends to watch in 2021
Every year, about this time, I typically present to the local Social Media Breakfast chapter on the topic of social media...
A sensible view of the “next big thing” in social: Clubhouse
One thing I've learned about social media marketing over the 12 years I've been a consultant: Everyone wants to know what...
17 people I want to have coffee with in 2021
This post has become an annual tradition. A ritual I now go through to identify 15+ folks I'd like to share coffee with in...
Theory: Boomers in PR don’t trust influencers or influencer culture
I have a theory I want to test with you today: I think there's a segment of our industry that completely detests--and...
Learn from Walmart: 4 social media governance best practices to reduce your risk of “going viral” in a bad way
You may have missed it, but Walmart's social media team got itself in a bit of hot water last week when someone...
Pixar’s Soul’s message resonates in “hustle-driven” PR industry
Like many others, I watched Pixar's new "Soul" on Christmas Day. And, as usual for Pixar movies, it didn't disappoint. Like...