By now, if you work in the digital arena, you've most likely taken a glimpse at Facebook Insights. After all, many people...
5 Facebook Insights metrics to track–and why
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
4 ways to leave your next job on the right note
We talk so much about "getting" a job--heck, our HAPPO initiative was partly developed as a way to help those around us...
11 tips to “pitching” bloggers
Yesterday, I spent an hour over at the University of St. Thomas speaking to students (courtesy of Betsy Anderson) about...
HAPPO Stories: Finding balance in a three-hour commute
Today I'm introducing a new series to my blog: HAPPO Stories. As most of you probably know, I'm heavily invested in HAPPO...
Social Media Case Study: The Human Doing
In the spirit of full disclosure, I want to start this post by saying my wife works for Blue Cross Blue Shield of Minnesota...
8 things I know now I wish I knew in college
Last night, I was part of a Pro-Am Day-type event at my alma mater, Winona State University. Dubbed, The Real World, it's...
7 ways to build a blog community from the ground up
I'm often approached by clients thinking about starting a blog. One of the challenges of doing just that is building a...
Blogger outreach lessons learned from recent pitches I’ve received
Over the last year or so, I've received a number of pitches around my blog. Surprising to me, really. I guess I still think...
Jerry Moore v. John Hoff: Legal consequences for bloggers
For bloggers, legal matters are usually not an issue that's top-of-mind. That's because, for most, we just don't write...
Social media case study: MN brewer Surly galvanizes fans to build new brewery
For those of you who live in Minnesota, you've undoubtedly heard of Surly beer by now. It's become an iconic brand of sorts...