Last Tuesday evening, I attended a local tweet-up organized by two friends, Liz Heinecke and Jennifer Samuel to learn more...
The impact of a well-orchestrated tweet-up
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
5 ways PR pros can give back to their alma mater
Last week, I made my annual pilgrimmage back to my alma mater, Winona State University. I usually try to make a day of it....
18 compelling stats to help sell your boss on Pinterest
Back in December 2011, I wrote a post that asked 15 "power users" their thoughts about the emerging platform. At the time,...
Tips for your first 90 days on the job from the HAPPO community
Last Thursday we held our first HAPPO chat of 2012. The topic: Tips for the first 90 days on the job. It was a great...
How to write LinkedIn ads that get hundreds (or, thousands) of clicks
LinkedIn ads. They're the ugly stepchild of social advertising. OK, that might be taking things a bit too far, but they're...
15 questions to ask before accepting a blogger request
One question I hear from a number of clients: When a blogger sends us an email asking for product to review, how do we...
PR Rock Stars: Mike Keliher
Mike Keliher's one of those guys I wish I could spend more time with. But, I own a small business. He works for a very busy...
Is there a difference between influence and popularity?
A few week's ago Haydn Shaughnessy wrote a list on Forbes.com titled "Who are the top 50 social media power influencers."...
What would your Social Media 101 syllabus look like?
A friend of mine who's teaching a social media course at a local university emailed me (and a few others) a while back. His...
Are new Twitter brand pages really a game-changer?
Last December, Twitter unveiled a new look--and some additional functionality--for brand pages on Twitter. At the time, it...