Exhibit A: A pitch I received from a rather large (but shall remain unnamed) advertising agency last week. Keep in mind,...
Is blogger outreach becoming a “spray-and-pray” tactic?
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Is art direction the future of community mangement?
By know, we've all heard the news: Social media is all about visual storytelling. Facebook's relatively new Timeline...
Is authoring a social media book the consultant equivalent of the corporate MBA?
Lately, it seems like everyone is writing a social media marketing book. I mean, I could have written that sentence last...
4 social media e-newsletters that should be in your inbox
I don't know about you, but my inbox if FLOODED each day with emails from clients, partners, friends and yes, people trying...
25 things I’ve done by 40 (and 25 more I want to do)
Today, I turn 40. To be perfectly honest, I've had a really hard time with 40. My kids are getting older (my youngest goes...
PR Rock Stars: Bellmont Partners
Almost four years ago when I started by my business one of the first people that reached out to me was Shelli Lissick....
What Most Professionals Are Forgetting: Test Your Social Media Strategies First
I'm taking a rare week "off"--which means I'm also trying to unplug for 9 days (we'll see if I'm successful). So, I thought...
6 ways Facebook sponsored stories can drive more than just page likes
In my consulting work, there are always a number of "ah-ha" moments for clients. That point at which they really start to...
Does an online degree make you suitable for a real-world job?
Little off-topic today, but it's an interesting discussion. Can on online degree help you find a *real* job? Like many, I'm...
Are companies realistic about the social media candidates they’re seeking?
Does this sound familiar? Seeking: Social media rockstar with 5-7 years experience in digital marketing including community...