Over the last couple years, there have been many posts written about companies using Instagram as a marketing tool to raise brand awareness,...
READ MOREDear fellow PR/marketing/social media consultants: We need to do better
by arikhanson | Apr 16, 2013
Last week, Ragan published a study around the current state of social media teams and client expectations around social, in a general sense. I...
READ MOREThe most valuable skills I learned in college weren’t in a classroom
by arikhanson | Apr 12, 2013
This week, I made my bi-annual pilgrimage to Winona, Minn., to my alma mater. I head down there twice a year to speak to classes about the PR...
READ MOREIs Oreo really the brilliant marketers everyone thinks they are?
by arikhanson | Apr 9, 2013
Oreo. Say the brand name in a room for of marketers these days and you’ll quickly hear words like “OMG– love”,...
READ MOREWhy Vine is dying on the…well…vine
by arikhanson | Apr 8, 2013
Earlier this year when Twitter unveiled its new video-sharing, GIF-like-producing app, Vine, I was a little skeptical. But, I seemed to be in...
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