Talk content marketing case studies with any consultant or big brand marketer right now and one name consistently comes up: GoPro. Yeah, the...
READ MOREAre employers looking for the right skills in today’s content marketer?
by arikhanson | May 9, 2014
About a month ago, I read an article over on MarketingProfs about the top trends in content marketing hiring. The big stat the MP folks were...
READ MOREFord Motor Company: One of the few brands to go “all in” with Google+ so far
by arikhanson | May 7, 2014
For a while now (read: Since Scott Monty took the help as head of social), Ford Motor Company has been on the cutting edge of all things...
READ MOREWhy unplugging matters
by arikhanson | May 6, 2014
I spent the last six days in the wonderful Caribbean isle of St. John–my brother got married on Trunk Bay on Saturday evening. If...
READ MOREBREAKING: I revamped my web site!
by arikhanson | Apr 25, 2014
OK, so the headline is a little tongue in cheek. But, if I were a larger corporation, I probably would have sent a press release talking about...
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