Blog

For years, the PR industry had an intense love affair with “influencers.” Or, I should probably use a more accurate term: bloggers....

You’ve read influencer marketing case studies. But believe me when I tell you, you’ve never seen an influencer marketing case study...

Last week, I shared my news that I’ll be teaching social media at the University of St. Thomas. A big part of the reason I pursued this...

“Who do you report up through?” It’s a question that’s been popping up a lot more lately–in conversations over...

The year was 2012. A good friend, Shelli Lissick, had recommended my name to Dr. Tom Grier, a professor at my alma mater, Winona State...

Remember back to the early days of social media when we put customers/fans/people in convenient persona buckets? Typically, these were titles...