The online corporate newsroom has undergone big shifts in the way it looks and operates in the last 15 years–for sure. Remember when...
READ MOREEngaging reporters on Twitter: Why it’s an over-hyped “best practice”
by arikhanson | Jul 8, 2015
For years, we’ve heard the mantra: Engage reporters on Twitter. Build relationships on social media. In essence: Social media was to give...
READ MOREWill native advertising eventually be PR’s demise?
by arikhanson | Apr 8, 2015
I read some pretty damn surprising stats recently in a Content Strategist post. The post outlined the success the New York Times brand studio...
READ MOREThe changing face of social media news distribution
by arikhanson | Feb 18, 2015
Sure, we all know Facebook and Twitter have become absolutely critical to many media and publishers when it comes to sharing and distributing...
READ MOREHow to pitch the modern journalist
by arikhanson | Jan 26, 2015
A recent report from the folks at Edelman last week got me thinking about how we approach and work with our colleagues on the media side. As...
READ MOREIs there really a shortage of good writers?
by arikhanson | Jan 12, 2015
This is a common lament among agencies and corporations. It’s not a new issue. Folks have been wringing their hands about the loss of...
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