For a while now (read: Since Scott Monty took the help as head of social), Ford Motor Company has been on the cutting edge of all things...
READ MOREMaybe paying tribute to MLK on Twitter really did work for brands
by arikhanson | Jan 21, 2014
Brands capitalizing on holidays. It’s been happening now since Oreo posted the now-famous–and brilliant–visual highlighting...
READ MOREProfessional organization ARRT destroys 5 common Facebook myths
by arikhanson | Jan 17, 2014
It’s always extremely rewarding when one of your former clients excels in the area in which you coached them. In this case, the former...
READ MOREAre craft breweries doing enough to market themselves differently?
by arikhanson | Jun 18, 2013
Last week, I attended a great event at a craft brewery here in Minneapolis named 612Brew (hosted by Minnesota PRSA). I had a great time...
READ MOREJello FML social media campaign: Brilliant or bone-headed?
by arikhanson | May 31, 2013
Just yesterday, Jello (yes, THAT Jell0) launched a campaign titled (wait for it): FML. Not THAT FML. In this case, Jello’s campaign is...
READ MOREHow companies are using Instagram as a recruiting tool
by arikhanson | Apr 18, 2013
Over the last couple years, there have been many posts written about companies using Instagram as a marketing tool to raise brand awareness,...
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