A few weeks ago, while checking Twitter, I happened across an interesting hash tag: I decided to participate: #myoreocreation #contest I...
READ MOREWas Target lucky–or strategic–with its Troll posts?
by arikhanson | Aug 17, 2015
ICYMI, last week, Target was at it again: Back in the news feed. This time, they were taking some heat for its decision to label toys in a more...
READ MORE7 of the most unique and interesting Instagram brand campaigns in 2015 (so far)
by arikhanson | Jul 29, 2015
Instagram is arguable THE platform for brands right now. According to a SocialBakers survey, Instagram is CRUSHING Twitter in terms of...
READ MOREThe misunderstood case of “brand voice” in social media
by arikhanson | Jul 23, 2015
When you think of companies that have nurtured a great “brand voice” on social media, which organizations come to mind? According...
READ MOREThe best brand holiday use of Instagram I’ve seen yet–from Target
by arikhanson | Oct 24, 2014
When it comes to holidays and social, well, brands haven’t exactly traditionally wowed fans and customers. When I think of branded...
READ MOREBW3’s Instagram #fannerism campaign: Creative, interesting, but lacking teeth?
by arikhanson | Jun 20, 2014
Earlier this week, Minnesota-based BW3s unveiled a new campaign on Instagram: #fannerism. According this article on the Minneapolis Egotist,...
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