By now, we’re all kinda United’ed out, aren’t we? My Facebook feed was full of people still talking about it last week. My...
READ MOREThe most interesting Super Bowl commercial had nothing to do with selling products
by arikhanson | Feb 13, 2017
Last Sunday, most of us tuned it to watch the Super Bowl. And many of us tuned in more for the commercials and entertainment than for the...
READ MOREHow Anytime Fitness uses 100 percent user-generated content to feed its Instagram account
by arikhanson | Dec 7, 2016
Despite what you see from the Dunkin Donuts, Oreos and Starbucks of the world, starting and maintaining a corporate Instagram account...
READ MOREMayo Clinic’s first-ever live colonoscopy on Periscope: A big win for 5 reasons
by arikhanson | Mar 4, 2016
Last Tuesday morning, I spent the first 30 minutes of my day watching a grown man (Lee Aase of Mayo Clinic social media fame) get a...
READ MOREREI’s #OptOutside move: Isn’t it really all about the money?
by arikhanson | Oct 28, 2015
First, I want to share this disclaimer: I’m an REI member and a HUGE fan. My son and I LOVE REI. Second disclaimer: This was a brilliant...
READ MORE#PlayMoreMN case study: Why the “tell us your story” approach is NOT dead
by arikhanson | Oct 14, 2015
If you live here in the great state of Minnesota, last week you probably noticed an explosion of tweets, Facebook posts and Instagram pics in...
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