Arik’s Social Media Blog

Sounds crazy, right? That was my first reaction to this what-you-would-think-would-be-a rhetorical question. However, did...

For years, we've heard the same thing: This is the year social e-commerce takes off. And it really never held true until...

Early January each year means one thing for me: Developing my annual "coffee list!" I've been at this (formally and...

One of the questions I get from time to time from friends and colleagues is "Who would you recommend for a social media...

Whew. 2021 was a blur, wasn't it? For many people (me included) the whole concept of "time" has become completely different...

One huge trend that I've completely missed out on over the last 12 years is the whole "I have a new cool job!" job...

For as far back as I can remember (12 years now), there has been one consistent strategy when it comes to social media...

That's an odd headline, isn't it? After all, engagements are the cornerstone of social media marketing. Why on earth would...

When was the last time your company conducted a social media audit? If your answer is "not recently" or "never", don't...

As we quickly near the end of 2021 (where did this year go?!?!), many of us will start the planning process for 2022. And,...