As an independent consultant, one joke you hear constantly from other independent consultants is around attire worn during...
Go ahead, underestimate me
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Will native advertising eventually be PR’s demise?
I read some pretty damn surprising stats recently in a Content Strategist post. The post outlined the success the New York...
How long before virtual reality transforms corporate storytelling?
Two weeks ago on the Talking Points Podcast, I lauded a local company (Victory Motorcyles) and agency (space150) that...
5 reasons you SHOULDN’T start a business podcast
Lately, I've been reading a number of posts imploring marketers and communicators to start podcasts on behalf of their...
Why words still matter (more than ever)
Four weeks ago yesterday, my uncle passed away. I'm not going to get into a lot of details, because I think some things are...
What is social media’s “revolving door” effect on your business?
Had a good conversation with a client the other day about social media churn. As usual, we were both lamenting the lack of...
Talking Points Podcast: Millennials refuse to pay for the news
In this week's episode of the Talking Points Podcast, Kevin and I talk about millennials and their refusal to pay for the...
Does brand reputation even matter to Spirit Airlines?
Last week, I did what marketers like us WANT consumers to do on social media: I asked my friends and family for a...
Don’t call me a freelancer
If you want to get under a consultant's skin, call them a FREELANCER. It's been an ongoing conversation in the solo world...
Twin Cities PR This Week – March 16
If you live outside the Twin Cities area, you may not have heard the big news this week: Target laid off 1,700 employees on...