I read an op-ed in the Minneapolis Star Tribune yesterday titled, "The future of work in a digital world." The article...
Are we really on the right side of the digital divide?
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
The misunderstood case of “brand voice” in social media
When you think of companies that have nurtured a great "brand voice" on social media, which organizations come to mind?...
Why aren’t more companies using LinkedIn Sponsored Updates to retain and recruit talent?
As we're all painfully aware by now, Facebook has morphed into a complete pay-for-play platform thanks to the prevalence of...
How to find a good social media blog to add to your reader
Like many of you, I read a decent amount during the day. I read the newspaper. I read emails. I read news sites. And I read...
Talking Points Podcast: Is content discovery the new holy grail of PR?
In this week's show, Kevin and I discuss content curation and discovery and its future in our business, the #PrimeDay...
All brands are media: The biggest lie the marketing industry has ever told
One of my favorite blogs is the Content Strategist. It's full of interesting, insightful and easy-to-read posts about...
Engaging reporters on Twitter: Why it’s an over-hyped “best practice”
For years, we've heard the mantra: Engage reporters on Twitter. Build relationships on social media. In essence: Social...
Do you take time to celebrate your successes?
Over the years, I've worked in every possible setting in the PR world. Agency. Corporate. Non-profit. Independent. One...
Talking Points Podcast: An interview with Social Fresh’s Jason Keath
Today, my podcast partner, Kevin Hunt interviews Social Fresh founder, Jason Keath. They talk social media conferences,...
You are your priorities: How to say “no” and better manage your professional life
I came across one of those "40 quotes that..." posts last week on Forbes. As usual, one quote stuck with me: "You are your...