Last week, I wrote a post about the importance of networking outside the four walls of your company. Like others, I...
How to start networking from the ground up
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
When relaunching a new web site actually IS news
By now, most of us have been in the following situation. "We're revamping our web site--this is big news! Shouldn't we...
The not-so-hidden reason staying within the four walls of your company is a really bad idea
In a previous life, I spent my days working for a large health care organization based here in Minneapolis. I had taken the...
Is LinkedIn really broken?
Last week, I saw the following post from Augie Ray, research director at Gartner, in my LinkedIn feed. I wasn't...
The real reason the PR agency model is broken
I'm not a career agency guy. I didn't cut my teeth at Spong. I didn't work my way up from intern to VP at Weber. I just...
How five early-adopter brands are using Facebook Live
As you probably know by now, Facebook unveiled live video for brand pages earlier this year. Among the earliest adopters...
Executive announcement news releases – productivity wasters or useful PR tools?
Back when I was working for other people, I had a job where I had to write and post a steady stream of executive...
How–and why–I changed my social media sharing and participation habits
I've been hearing and talking a lot lately with folks about the way people are creating and sharing differently on social...
The most essential–and overlooked–skill in PR
With a headline like that, you might expect me to talk about something like media relations skills, or video editing...
PR Rock Stars: HealthFitness’ Andy Jacobson
A few weeks ago, a colleague recommended to me that I feature more experienced pros within this series from time to time....