I've had the same question come up with a few different clients recently, so I'm betting it's one you might be asking, too:...
Which social data do you trust?
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Why PRSA’s stringent APR rules need to change
I want to start by making one thing clear: This is not a post designed to bash PRSA or the APR. I was a PRSA member,...
How my golf game is a perfect metaphor for my professional career
I've had a pretty incredible golf week. I spent last weekend playing four unbelievable courses in Brainerd (The Classic,...
You don’t have to be aggressive to be an effective PR consultant
I think there's a a bit of a misconception in our industry. That you need to be aggressive to be an effective consultant....
Are LinkedIn endorsements unethical for PR pros?
Earlier this week, I gave a presentation to a group of employees at a local client. The topic: Enhancing your reputation...
The most over-looked component of many social media campaigns
You know what's perplexing about the way companies plan for today's social media campaigns? They don't plan for BEST-CASE...
Talking Points Speaker Series: 3 takeaways from the social media skills gap discussion
On Wednesday, we held the first-ever Talking Points Speaker Series event on the University of Minnesota campus. Our topic?...
Does content marketing even have to link to your product anymore?
I'm sorry, but I have to call BS on this recent Contently post. I've always been somewhat of a skeptic when it comes...
Where are companies turning for digital professional development?
Allison Kent-Smith, founder of Smith & Beta, a talent development firm, had an interesting quote in a post this week:...
What the new (upcoming) LinkedIn Company page format means for brands
Looks like LinkedIn is revamping the layout for "company pages"--and it's testing the concept with some of its biggest...