Arik’s Social Media Blog

We've been hearing about this whole "dark social" trend for quite a while now. After all, the concept of texting and...

I've been an independent consultant now for nine years. And during those nine years the most common refrain I hear from...

Professional trade associations are under fire. In fact, they have been for some time. Organizations like IABC, PRSA and...

For as long as "social media marketing" has been around, Facebook has held the title of most brands' social media home...

Last week, I ran across this interesting article in the Atlantic. TLDR: Brands and customers can't really be "friends" on...

In case you've been on a desert island somewhere for the last week, you've undoubtedly heard about Nike's "Dream Crazy"...

Like my friend Sarah Ziehr said on Facebook, if there was an "eye roll" emoji, I would have used it when I saw this post on...

"Transparency" has been a buzzword of sorts the last year. It's popping up in the news more. It's a focal point for social...

Since the beginning of the year, I've noticed a distinct trend: more former media folks making the transition to the...

A couple weeks ago I ran across a feature in Twin Cities Business dubbed "What's on my desk." My curiousity was piqued when...