For at least a couple years now, many brands have been asking the same question: Should we give up on Twitter? And, in some...
Most companies are using Twitter wrong–it’s all about brand love in 2021
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Minnesota PR/Comms Agency CEOs on LinkedIn–who has the most influence?
Last year, I started a new coaching piece to my business. Specifically social media coaching for executives and leaders....
What content works–what what doesn’t–for executives on LinkedIn?
In case you haven't noticed, executive participation on LinkedIn has been way up during COVID. In fact, many leaders have...
Anatomy of the perfect coffee meet-up
Last week I had, in my estimation, the perfect coffee meet-up with a new friend: Abby Reimer. In a typical year (this...
How Warby Parker’s social media content shaped my customer journey over 10+ years
"This story starts a couple years ago. I was sitting in bed, reading, as I often do in the evenings. Probably a Vince Flynn...
Should an MBA be required for future social media marketers?
It's a question posed by the Sprout Social folks the other day. It's an interesting question, actually. As a full-time...
What should your social media marketing focus on: Customer service or content?
What makes a brand "best in class" when it comes to social media marketing? It's a question almost every company wants to...
Does grammar even really matter in social media marketing anymore?
Let's just get this out of the way. In my opinion, the answer to this click-bait-ey headline is a resounding "yes."...
Why do we continue to be loyal to our corporate employers when they’re not loyal to us?
Earlier this year, a friend of mine was unceremoniously fired from her corporate job. She had been a really good employee--...
The power–and risk–of the personal job referral
Earlier this year, my son was talking about how much he wanted a membership at the Edina Life Time. Keep in mind, he's 16...