In case you missed it, Arby’s ran a thirteen-hour commercial over the Memorial Day weekend featuring its new smokehouse brisket sandwich....
READ MOREWho’s the ONE mentor that changed your PR career trajectory?
by arikhanson | May 23, 2014
Everyone has that one person who changed the trajectory of his/her career. That person who, for whatever reason, made a difference in your...
READ MOREHow to use Iconosquare to bolster Instagram results
by arikhanson | May 20, 2014
ICYMI: Brands are flocking to Instagram. And, they’re seeing engagement rates that are through the roof–especially compared to...
READ MORETarget’s Jeff Jones’ LinkedIn message: Cowboy move or brilliant communications strategy?
by arikhanson | May 16, 2014
Earlier this week, you may have heard about the most recent kerfuffle retailer Target found itself in (yes, again). This time, Target’s...
READ MOREThe dark side of PR…thy name is “control”
by arikhanson | May 14, 2014
This Valleywag post was the rounds earlier this week–Apple comms chief, Katie Cotton, is apparently leaving the big, shiny red apple. If...
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