It seems like career management has been a hot topic lately. In fact, Minnesota AMA hosted a session on this exact topic last week. And,...
READ MOREThe big problem with influencer outreach–highlighted in one horrible example
by arikhanson | Apr 12, 2018
A couple years ago, I made a decision: I wasn’t going to deride brands or people online when it came to social media marketing campaigns....
READ MOREWhy aren’t more brands using Instagram Stories?
by arikhanson | Apr 10, 2018
It’s a question I’ve been asking myself more and more lately. Why? Because the stats lay out a pretty compelling case for...
READ MOREThe C-suite still doesn’t understand social media metrics–and here’s how we can change that
by arikhanson | Apr 2, 2018
A post by Ted Bauer got me thinking lately: “The dirty little secret about our supposed data revolution in organizations is that...
READ MOREH&R Block’s Tax Shred Live: Social media stunt or brilliant marketing move?
by arikhanson | Mar 28, 2018
When you’re one of the largest tax consulting/preparation companies in the country, there are certain events that come up year after year...
READ MOREIt’s time to dispel the notion that solo consultants don’t make great full-time employees
by arikhanson | Mar 26, 2018
A couple weeks ago, I had a conversation with a colleague I’ve heard far too often over the last eight years since I began my solo...
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