Eight years ago, I started an e-newsletter called “The HAPPO Report.” For those who have known me for a few years, I co-founded an...
READ MOREJust imagine how we’ll market to today’s tweens when they’re 20-somethings
by arikhanson | Feb 21, 2019
A couple weeks ago, I attended my nephew’s fourth birthday party. At that party were seven kids (including mine) under the age of...
READ MOREWhy Starbucks isn’t “taking a stand” behind Howard Schulze’s run to the White House
by arikhanson | Feb 13, 2019
In case you missed it, former Starbucks CEO, Howard Schulze is mulling over a bid to become the 46th president of the United States. And,...
READ MOREWhat I learned from Buffer’s 2019 State of Social Report
by arikhanson | Feb 6, 2019
In case you missed it, Buffer came out with a fantastic “State of Social” report in January. I say fantastic, because Buffer has...
READ MOREThe real cautionary tale of the Fyre Festival
by arikhanson | Jan 31, 2019
Earlier this week, I joined a large percentage of Netflix subscribers and watched the Fyre Festival documentary on the popular streaming...
READ MOREIs 2019 the year brands move away from engagement as a KPI?
by arikhanson | Jan 29, 2019
Before you spit up your coffee, hear me out. Because I think there’s a trend in the making here. My thinking is based on three...
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