A couple weeks ago, I was invited to a small, unique event at the Verizon “Concept Store” at the Mall of America. I say...
READ MORE7 online marketing lessons on launching a small business from Bogart’s Doughnuts
by arikhanson | Jun 6, 2014
Some may not know this about me, but I’m a HUGE donut geek. I may be skinny (weighing in at 170 lbs), but I’m addicted to my donuts...
READ MOREWhy GoPro has become THE content marketing juggernaut
by arikhanson | May 13, 2014
Talk content marketing case studies with any consultant or big brand marketer right now and one name consistently comes up: GoPro. Yeah, the...
READ MORENostalgia is more than “fun old photos”— it’s a powerful tool to celebrate a brand’s innovation and stability
by arikhanson | Apr 2, 2014
I’m giving my friend Laura Kaslow the floor today. Laura is part of the Blue Cross Blue Shield PR team and plays a lead role in the...
READ MORECase study: Walmart’s PR team and how they use Twitter
by arikhanson | Feb 6, 2014
A few months ago, I did some research for a client that involved digging into corporate PR accounts and finding those who were using them in...
READ MOREPR Rock Stars: Blue Cross Blue Shield of Michigan’s Dave Murray
by arikhanson | Sep 10, 2013
Over the years, I’ve done a decent amount of work in the health care field. I’ve worked with Fairview, Allina Health, UCare and a...
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