That's an odd headline, isn't it? After all, engagements are the cornerstone of social media marketing. Why on earth would...
Should we be de-prioritizing engagements in 2022?
read more
Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
What should be included in your next social media audit?
When was the last time your company conducted a social media audit? If your answer is "not recently" or "never", don't...
Time to rethink social strategy for 2022: Leads, Sales Can’t be our Only Goal
As we quickly near the end of 2021 (where did this year go?!?!), many of us will start the planning process for 2022. And,...
90% of success is just showing up: 3 recent examples
Last week, on Tuesday, I showed up to teach my social media/digital marketing class at the University of Minnesota....
Executives need to get a lot more real in 2022 on LinkedIn
2021 was the year executives got more active on LinkedIn. And, for many us who have been urging execs to do this for years,...
Your social media marketing can only impact so much
A couple weeks ago, I joined Life Time, a health club here in Minneapolis. It's a bit of a lifestyle decision for me as I...
4 classes universities should add to strategic communications programs
As I enter into year 3 as an adjunct professor, it's occurred to me: there are a number of classes universities really...
9 recommendations to get the most from your LinkedIn promoted posts
Lately I've been hearing a lot of questions from friends and clients about LinkedIn advertising--specifically promoted...
What I learned about “going viral” on LinkedIn last week
Last week I had my first experience with a post of mine "going viral" on LinkedIn. The funny thing is it was a complete...
Modern-day bloggers: Too many lists and how-to posts. Not enough opinions.
Today, I just have to b**ch about our industry. Just a little. Specifically, bloggers. And yes, I'm aware that I'm a...