By now, most of us know that video is completely taking over Facebook. We heard as much from Contently last week. Heck,...
Why aren’t more brands using Facebook 360 photos so far?
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
How I’m looking at the back half of my career arc
You know what's scary? Knowing you're on the downhill slide of life. I'm 43--soon to be 44. Average life expectancy for a...
The not-so-secret way brands are creating podcasts (without exhausting internal resources)
These days, you can't read too much in the digital marketing realm without running into someone talking about how hugely...
Why “working remotely” may negatively impact your career trajectory
Today's "remote" worker faces an unfair uphill battle. No one respects you. OK, so that might be taking it a bit far, but...
We need to stop saying “My team”
I want to talk about a little thing that's been bugging me lately. It's not a big thing. It's not really all that critical...
4th of July posts: Are brands finally learning holiday posts aren’t worth their time?
Yes, it is 2016. Yes, I am tired of writing about this topic. And yes, I do have good news to report. Brands may finally be...
Is Pinterest the most underutilized tool in social media?
If you do any reading in the social media marketing space on regular basis, you know there are a number of platforms that...
What the Microsoft’s acquisition of LinkedIn means for corporate communicators
In case you missed it, last week Microsoft acquired LinkedIn for 26.2 billion dollars. Huge news in the tech space. And,...
Stats prove we should actually be ENCOURAGING social media use at work–not blocking it
For years, we've been trying to answer the same question: Why are brands banning social media sites at work? Believe me,...
Can I be a digital marketer AND a good parent?
Last Sunday, I read an op-ed in the Minneapolis Star Tribune from a teacher in Minneapolis about the derisive force...