Arik’s Social Media Blog

Last week, in one of my client meetings, an interesting discussion came up--what social networks were surging and which...

So much of social media marketing, and marketing in general, for that fact, seems like it's almost in the background right...

At the risk of adding yet another "what I've learned during the COVID-19 crisis" post to the internet ether, I just wasn't...

By now, the "war for talent" has been well-documented. We're facing a shortage of talent. Employees hold all the cards....

Last week, Greg Swan shared an interesting tweet as part of his presentation on the state of social media in 2020. It...

Last week, a friend sent me a note the posed an interesting question: "How do we remain authentic about our business selves...

"What's a typical day look like for you?" It's a question I heard a lot last semester at the University of St. Thomas. The...

Last week, Andersen Windows & Doors (AWD) unveiled its new rebrand to the world. I really like the new...

It was big news in my world when Squarespace ran a Super Bowl spot featuring my adopted home town, and alma mater, Winona....

Never a dull moment in the world of influencer marketing. Last week, Digiday wrote an article essentially claiming that...