Hypothetical situation I’m sure is playing out with clients/companies every day: Client says they want to reach a “younger...
READ MOREWhy I’ve decided to break one of my golden social media rules
by arikhanson | Feb 27, 2017
When it comes to personal and professional social media use (and those are the same for me), up until about two weeks ago, I had to big rules....
READ MORE5 functionalities every PR person wish LinkedIn had
by arikhanson | Feb 22, 2017
I spend a lot of time in LinkedIn these days. A lot of it is for research reasons–for this blog, for my Talking Points e-newsletter, for...
READ MORE3 reasons digital marketing should NOT own influencer marketing
by arikhanson | Feb 15, 2017
Traackr recently released a study named “Influence 2.0–the Future of Influencer Marketing.” I was curious, so I downloaded...
READ MOREThe most interesting Super Bowl commercial had nothing to do with selling products
by arikhanson | Feb 13, 2017
Last Sunday, most of us tuned it to watch the Super Bowl. And many of us tuned in more for the commercials and entertainment than for the...
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