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“Who do you report up through?” It’s a question that’s been popping up a lot more lately–in conversations over...

The year was 2012. A good friend, Shelli Lissick, had recommended my name to Dr. Tom Grier, a professor at my alma mater, Winona State...

Remember back to the early days of social media when we put customers/fans/people in convenient persona buckets? Typically, these were titles...

Coming up in the PR and comms world in the Twin Cities, Greg Zimprich was always one of those names I saw often. Probably partly because, at...

Last week, a friend sent me a Facebook DM: “Should we still be using press releases?” Simple question, but one that’s full of...